PROJECT
1 Support for Business Development
We provide one-stop support for new business development, including ideation, prototype development, test marketing, business negotiations, and social implementation. We contribute to food business development in terms of both hardware, such as commercial and residential facilities in the Nihonbashi and Yaesu areas, and software, such as recipe supervision and product promotion.
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Photo provided by TANSEISHA Co., Ltd. Photograph by Nacása & Partners Inc. Provision of workspaces and holding of mentoring events
We will provide the temporary offices on the fourth floor of Innovation Field Yaesu in Tokyo Midtown Yaesu as office space for persons involved in the project (subject to screening). We will also hold mentoring events in cooperation with partners.
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Creating consumer touchpoints
Through sales opportunities such as Marche, where one can easily open a shop, we create touchpoints with the diverse consumers visiting Nihonbashi. We support product concept design through test marketing.
Collaborating with the media and popular restaurants in Nihonbashi to promote consumer awareness and product development
In February 2024, we conducted recipe development using products from the Sea Vegetable Company and organized a recipe commentary event targeted at cooking class hosts (in collaboration with Chef Nakamura of La Bonne Table and Cuisine Kingdom). We will continue to collaborate with renowned chefs to expand the recognition of, and promote the creation of use cases for, ingredients that contribute to solving social issues.
Opening of R&D support facilities in fiscal 2024 (tentative)
As a component of our business development support, we will launch a study aimed at opening a kitchen laboratory in the Nihonbashi area during fiscal 2024 (tentative).
Details will be announced as they are determined.