&mog KINGDOM
vol.22 What will happen? The future of Japanese food: An interview with a leading food tech expert (Part 2)
Hirotaka Tanaka ( CEO of UnlocX Co., Ltd.), a leading figure in food tech who organizes “SKS JAPAN,” one of the largest global food tech conferences in Japan , about the future of Japan’s food industry. “From 2025 onwards, Mitsui Fudosan will also participate in the second stage.” In the first part, we went back to 2017, when the first “SKS JAPAN ” was held, and briefly introduced the impact that the concept of “food tech” introduced by Mr. Tanaka had on the industry. Hirotaka Tanaka (hereinafter Tanaka):” During this period, which could be called the ‘first stage of the food tech revolution’ in Japan , various startup companies emerged, and the government began to support research and development through subsidies.” He says that the period from 2025 to the present is the second stage . Since entering the second stage, in addition to the aforementioned startups , interest has been drawn from other industries such as real estate […]
vol. 21: What’s Next for the Future of Food in Japan? Insights from a Leading Food Tech Expert (Part 1)
SKS (Smart Kitchen Summit) JAPAN is one of the country’s largest global food tech conferences. Founded in Seattle, SKS fosters cross-industry dialogue centered on the intersection of food, technology, and science. Hirotaka Tanaka, CEO of UnlocX—who is featured here—was inspired after witnessing the event in Seattle and subsequently brought it to Japan. This event helped popularize “food tech” in Japan and prompted “&mog” to focus its efforts on supporting food startups. Ahead of this year’s SKS JAPAN in November, Nobutaka Yoshida, who oversees “&mog by Mitsui Fudosan,” spoke with Mr. Tanaka about the future of the food tech sector. Japan’s current situation represents a crossroads between prosperity and decline. The “SKS JAPAN 2026 Global Food Tech Summit,” to be held at COREDO Muromachi in Nihonbashi from November 5 to 7 of this year (with an invitation-only pre-event on the 4th), aims to foster the creation of new food-related industries by bringing together key figures from a wide range of […]
vol.20 New possibilities for food born from “connecting” (Part 2)
The world of food is constantly seeing the emergence of new technologies and products. However, there are many obstacles to overcome in bringing them to the world. Mitsui Fudosan’s “& mog” aims to create new value by connecting cities and people, companies and markets, and technology and the food industry. Miyako Fukumoto of Sigmaxyz , a consulting firm that supports projects from the start , and Nobutaka Yoshida of Mitsui Fudosan, We present the second part of this noteworthy conversation, in which they discuss their journey and their future. A series of trial and error attempts to tackle a problem with no right answer Fukumoto The food industry is fragmented into various sectors such as food manufacturers and the restaurant industry, and each sector has developed independently, resulting in numerous unique customs and rules. Product development must proceed while ensuring safety within these various constraints . I believe this difficulty is a common challenge for many companies. Yoshida Ultimately, the service we […]
vol.19 New possibilities for food born from “connecting” (Part 1)
The world of food is constantly seeing the emergence of new technologies and products. However, there are many obstacles to overcome in bringing them to the world. Mitsui Fudosan’s “& mog” aims to create new value by connecting cities and people, companies and markets, and technology and the food industry. Miyako Fukumoto of Sigmaxyz, a consulting firm that supports projects from the start, and Nobutaka Yoshida of Mitsui Fudosan, Here is the first part of a conversation in which they discussed their journey and their future. What was possible because Nihonbashi is a place where people both work and live. Yoshida Mitsui Fudosan has been working with various stakeholders in the Nihonbashi area to develop the city. The food industry has been an indispensable part of this effort. As their interactions with companies involved in food increased, various challenges became apparent. Furthermore, we began receiving requests from people who wanted to utilize places where people gather, including the commercial facilities we […]
vol. 18 Supporting a creative space that connects businesses and consumers: A seminar on dietary health using traditional Japanese herbal medicine and spices will be held in Nihonbashi [Mitsui Fudosan x House Foods x Tsumura]
In our busy daily lives, it’s surprisingly difficult to find time to take care of our physical and mental well-being, and when we’re constantly busy with work and household chores, self-care tends to get put on the back burner… To address this, a “Dietary Therapy Seminar” focusing on traditional Japanese and Chinese medicine and spices was held on February 26th in Nihonbashi, Tokyo, for modern working women. The event was organized by House Foods, a leading Japanese spice manufacturer, and Tsumura, a manufacturer of traditional Chinese medicine. The &mog project played a supporting role in this event, connecting companies and consumers and promoting the creation of new food value. The venue was “+NARU NIHONBASHI,” a living lab located in Nihonbashi. This facility, developed by Mitsui Fudosan, is based on the concept of “an open space in Nihonbashi that comes alive with curiosity,” and is used as a place where residents and companies can meet and create new value through experiences. […]
vol.17 As a first step to support promising food players aiming to expand overseas, &mog by Mitsui Fudosan Exhibiting at CES, the world’s largest technology trade fair！
&mog by Mitsui Fudosan is a platform that aims to create food businesses by providing one-stop support from concept design to urban implementation . Based in Nihonbashi, Tokyo, the platform works to create new food innovations, and in the future will also be fully committed to supporting overseas expansion. So, what kind of support system is specifically planned? We spoke to Nobutaka Yoshida, who is promoting the &mog project at Mitsui Fudosan. First, Yoshida explains the background to his decision to work on supporting overseas expansion: “Until now , we’ve developed products based on concepts born on a desk , and have carried out the process of test marketing and implementing them in cities within Japan. However , we also feel there is a need for overseas expansion , and there are cases where companies want to expand overseas after gaining a certain level of recognition domestically , or players who believe that overseas markets are more suitable . In […]
