&mog KINGDOM
Vol.10 One year has passed since the project started in spring 2024. The past and future of “&mog by Mitsui Fudosan” as it enters its second year [Mitsui Fudosan]
“&mog by Mitsui Fudosan” is a one-stop platform that supports food business development from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the future of food in the city.” Mitsui Fudosan is working with partner companies involved in food to carry out various activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We report on new food trends starting from Nihonbashi! It has been exactly one year since the launch of “&mog by Mitsui Fudosan,” a platform aimed at creating food businesses, in March 2024. We have introduced various initiatives in this series, but this time we spoke with Nobutaka Yoshida, who has been promoting the project, about its results and future challenges. “Looking back on it, I realized that it perfectly matches the vision I had a year ago. Being the first year, we had two major goals. One was to raise awareness […]
vol.9 A restaurant that functions as a collaborative community base in the life science field that is advancing in Nihonbashi in addition to business co-creation through food [Mitsui Fudosan ✕ LINK-J]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations.“&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As the life science field is attracting worldwide attention, Mitsui Fudosan aims to create a food industry through “&mog by Mitsui Fudosan”, and in the same way, we are promoting the creation of industry in the life science field and creating innovation. Contributing to As part of this effort, we launched “LINK-J” in 2016. This is a general incorporated association that was established with the involvement of academia and industry as a platform for people and information exchange for people engaged in […]
vol.8 “Food game changers” gather in Nihonbashi! Japan’s largest food tech conference “SKS JAPAN2024” event report [Mitsui Fudosan ✕ UnlocX]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As a food business creation project“&mog by Mitsui Fudosan” will also be on stage!Thinking about co-creation that is possible only in different industries Japan’s largest food tech conference “SKS JAPAN2024” was held in Nihonbashi, Tokyo for three days from October 24th (Thursday) to 26th (Saturday). This year, the 7th time, there were 44 sessions with approximately 100 speakers from Japan and abroad, covering a wide range of themes. The first day will start with an overview of trends and overviews of […]
vol.7 Bringing that taste from that restaurant to Japan and the world! The carefully selected gourmet food service “mitaseru” helps solve restaurant problems and pass on deliciousness [Mitsui Fudosan ✕ mitaseru JAPAM]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! Faithfully reproduces the taste of famous restaurants and freezes super quickly You can enjoy its deliciousness by boiling it in hot water or naturally defrosting it. New gourmet platform Mitaseru is a gourmet platform where you can order the flavors of famous restaurants carefully selected by the Mitsui Fudosan Group, from well-known restaurants that are only known to those in the know, extremely popular restaurants that cannot be reserved, and restaurants listed in the Michelin Guide. Business has steadily increased since […]
vol.6 SKS JAPAN, the largest conference in Japan that brings together a variety of startups from Japan and abroad, will be held! Interview with the organizer and UnlocX representative Hirotaka Tanaka about the possibilities of “food ✕ town” [Mitsui Fudosan ✕ UnlocX]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! “Unlock” the common sense of food systems Why is the Smart Kitchen Summit held in Japan? In 2017, Hirotaka Tanaka launched the global food-themed conference “Smart Kitchen Summit Japan” (SKS JAPAN). He is also known as the author of “Food Tech Revolution” (Nikkei BP), and just last year started a new company called “UnlocX” that aims to create a new food ecosystem. Mr. Tanaka has previously worked with Matsushita Electric Industrial (currently Panasonic), McKinsey & Company, and Sigmaxis. “During my time […]
vol.5 “BEYOND FREE” Aiming for a future where everyone can sit around the same dining table A roundtable discussion between 5 professional chefs to learn about the current state of plant-based foods has started! [Mitsui Fudosan ✕ Cooking Kingdom Academy ✕ BEYOND FREE]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! Chefs sample plant-based products at Culinary Kingdom Academy Experience “deliciousness” by actually tasting it A tasting event for BEYOND FREE, a brand that also sells plant-based products, was held at the Culinary Kingdom Academy, which is sponsored by the food magazine, Ryori Kingdom. This academy is a practical project in which chefs and producers who are familiar with cooking and ingredients impart their skills and knowledge to cooks, and the participating cooks come up with recipes that make use of what […]
