&mog KINGDOM
Vol.12 The second “Tokyo Food Meetup Global” is being held. The keyword for globalizing food is “clustering” [Mitsui Fudosan]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the food of the future in the city.” Mitsui Fudosan is working with food-related partner companies to carry out various activities to create new innovations. &mog Kingdom introduces monthly events and the latest news about the project. We will report on new food trends starting from Nihonbashi! On Monday, April 28, 2025, the second Tokyo Food Meetup Global was held at the Innovation Field on the 5th floor of Yaesu, Tokyo Midtown. 62 people participated on this day, including representatives from companies aiming to expand overseas in the food industry and companies that support them. The moderator was Hirotaka Tanaka, CEO of UnlocX Co., Ltd., and two panel discussions were held, focusing on the latest efforts of Tokyo Food Meetup Global and &mog by Mitsui Fudosan, and the […]
Vol.11 Inheriting tradition and creating the future, &mog by Mistui Fudosan resonates with us. Creating and disseminating the luxurious experience of premium non-alcoholic beverages from Nihonbashi [Mitsui Fudosan x COLDRAW]
Aiming to create a new food culture with non-alcoholic drinks, driven by the trend of “Soba Curious” The COLDRAW Nihonbashi Extraction Plant opened in February this year inside &mog Food Lab, Mitsui Fudosan’s first food research and development support facility. COLDRAW Inc., which operates the plant, is a startup company that develops and provides premium non-alcoholic beverages with fresh and deep flavors by extracting multiple plant materials such as tea leaves and herbs using its own low-temperature decompression technology. We spoke to Maeda Yuzu and Nishimura Asuka, who work in beverage development at the company, about the company’s business activities and the purpose of establishing a base at &mog Food Lab. First, Maeda mentioned the word “sober curious” as the background to the decision to commercialize the business. This is a portmanteau of “sober” and “curious,” and refers to a lifestyle and value system in which people who are able to drink alcohol choose not to drink, or only drink […]
Vol.10 One year has passed since the project started in spring 2024. The past and future of “&mog by Mitsui Fudosan” as it enters its second year [Mitsui Fudosan]
“&mog by Mitsui Fudosan” is a one-stop platform that supports food business development from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the future of food in the city.” Mitsui Fudosan is working with partner companies involved in food to carry out various activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We report on new food trends starting from Nihonbashi! It has been exactly one year since the launch of “&mog by Mitsui Fudosan,” a platform aimed at creating food businesses, in March 2024. We have introduced various initiatives in this series, but this time we spoke with Nobutaka Yoshida, who has been promoting the project, about its results and future challenges. “Looking back on it, I realized that it perfectly matches the vision I had a year ago. Being the first year, we had two major goals. One was to raise awareness […]
vol.9 A restaurant that functions as a collaborative community base in the life science field that is advancing in Nihonbashi in addition to business co-creation through food [Mitsui Fudosan ✕ LINK-J]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations.“&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As the life science field is attracting worldwide attention, Mitsui Fudosan aims to create a food industry through “&mog by Mitsui Fudosan”, and in the same way, we are promoting the creation of industry in the life science field and creating innovation. Contributing to As part of this effort, we launched “LINK-J” in 2016. This is a general incorporated association that was established with the involvement of academia and industry as a platform for people and information exchange for people engaged in […]
vol.8 “Food game changers” gather in Nihonbashi! Japan’s largest food tech conference “SKS JAPAN2024” event report [Mitsui Fudosan ✕ UnlocX]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As a food business creation project“&mog by Mitsui Fudosan” will also be on stage!Thinking about co-creation that is possible only in different industries Japan’s largest food tech conference “SKS JAPAN2024” was held in Nihonbashi, Tokyo for three days from October 24th (Thursday) to 26th (Saturday). This year, the 7th time, there were 44 sessions with approximately 100 speakers from Japan and abroad, covering a wide range of themes. The first day will start with an overview of trends and overviews of […]
vol.7 Bringing that taste from that restaurant to Japan and the world! The carefully selected gourmet food service “mitaseru” helps solve restaurant problems and pass on deliciousness [Mitsui Fudosan ✕ mitaseru JAPAM]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! Faithfully reproduces the taste of famous restaurants and freezes super quickly You can enjoy its deliciousness by boiling it in hot water or naturally defrosting it. New gourmet platform Mitaseru is a gourmet platform where you can order the flavors of famous restaurants carefully selected by the Mitsui Fudosan Group, from well-known restaurants that are only known to those in the know, extremely popular restaurants that cannot be reserved, and restaurants listed in the Michelin Guide. Business has steadily increased since […]
