"&mog" provides value and aims

&mog utilizes the "hardware" of the city operated by Mitsui Fudosan and the "software" in collaboration with more than 20 partners such as local restaurants and trading companies, and responds to five business development phases from business concept design to city implementation. Our unique feature is that we provide solutions and provide one-stop support for food business development. By creating food innovations starting in Nihonbashi, we aim to improve the appeal of Nihonbashi, as well as disseminate Japan's food industry and food culture to the world.

Thoughts behind the name "&mog by Mitsui Fudosan"

The name "&mog" is an acronym for "mogumogu," an onomatopoeic word for food, and "Mirai Of Gastronomy," which means creating the future of food. The logo has a design reminiscent of a series of bridges, giving the impression of a project in which a variety of players join hands. The "&" mark symbolizes our desire for diverse companies to join hands and aim for a prosperous future through 'co-creation.'

The urban development of Nihombashi and Yaesu has evolved alongside their food culture. The fish market once located in
Nihonbashi gave birth to food cultures such as Edomae sushi, and historic longstanding eateries continue to line the streets today.

Even now, a variety of restaurants flourish here, and the area has become a hub where diverse players related to food intersect, including companies developing technologies for solving food-related social issues (referred to as "foodtech") and businesses challenging themselves to create new value.

"&mog by Mitsui Fudosan" aims to generate food innovations and drive the resolution of food-related social issues and value creation starting from Nihonbashi and Yaesu, through leveraging urban assets and collaborating with partner companies.

MitsuiFudosan Co., Ltd.
Nihonbashi Urban Development Department

103-0022
3-2-1 Muromachi Nihonhashi Chuo-ku Tokyo, Japan
Nihonbashi Muromachi Mitsui Tower 11F
 TEL  : 03-3246-3297
 FAX  : 03-3246-3530

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