"&mog" provides value and aims
&mog utilizes the "hardware" of the city operated by Mitsui Fudosan and the "software" in collaboration with more than 20 partners such as local restaurants and trading companies, and responds to five business development phases from business concept design to city implementation. Our unique feature is that we provide solutions and provide one-stop support for food business development. By creating food innovations starting in Nihonbashi, we aim to improve the appeal of Nihonbashi, as well as disseminate Japan's food industry and food culture to the world.
Thoughts behind the name "&mog by Mitsui Fudosan"
The name "&mog" is an acronym for "mogumogu," an onomatopoeic word for food, and "Mirai Of Gastronomy," which means creating the future of food. The logo has a design reminiscent of a series of bridges, giving the impression of a project in which a variety of players join hands. The "&" mark symbolizes our desire for diverse companies to join hands and aim for a prosperous future through 'co-creation.'