A Platform
for Creating Food Innovation

1.Support for Business Development

Utilizing our facilities in the Nihonbashi and Yaesu areas, we offer direct marketing opportunities to consumers and create business negotiation opportunities through exhibitions, contributing to the development and expansion of food businesses.

Specific initiatives

• 

  Photo provided by TANSEISHA Co., Ltd. Photograph by Nacása & Partners Inc.

  Provision of workspaces and holding of mentoring events

  We will provide the temporary offices on the fourth floor of Innovation Field Yaesu in Tokyo Midtown Yaesu as office space for persons involved in the project (subject to screening). We will also hold mentoring events in cooperation with partners.

• Photo provided by TANSEISHA Co., Ltd. Photograph by Nacása & Partners Inc.

• 

  Creating consumer touchpoints

  Through sales opportunities such as Marche, where one can easily open a shop, we create touchpoints with the diverse consumers visiting Nihonbashi. We support product concept design through test marketing.

• 

  Collaborating with the media and popular restaurants in Nihonbashi to promote consumer awareness and product development

  In February 2024, we conducted recipe development using products from the Sea Vegetable Company and organized a recipe commentary event targeted at cooking class hosts (in collaboration with Chef Nakamura of La Bonne Table and Cuisine Kingdom). We will continue to collaborate with renowned chefs to expand the recognition of, and promote the creation of use cases for, ingredients that contribute to solving social issues.

• 

  Opening of R&D support facilities in fiscal 2024 (tentative)

  As a component of our business development support, we will launch a study aimed at opening a kitchen laboratory in the Nihonbashi area during fiscal 2024 (tentative).
  Details will be announced as they are determined.

2.Creation of Opportunities for Information Sharing and Networking Events

From hosting international conferences to small-scale meetups, we organize various "information sharing and networking events" related to food, contributing to the revitalization of the food industry by creating opportunities for disseminating the latest information and for networking among diverse participants.

Specific initiatives

• 

  Photo provided by SKS JAPAN 2023

  International food conference SKS JAPAN 2024 to be held in Nihonbashi

  In October this year, we plan to host the global foodtech summit "SKS JAPAN 2024" in Nihonbashi, organized by UnlocX Corporation with the theme of "Food × Technology & Science." We will invite key domestic and international players in foodtech to share cutting-edge initiatives and conduct participatory, experiential programs.

• Photo provided by SKS JAPAN 2023

• 

  Hosting Invitation-Only Meetups

  We create opportunities for in-depth discussions about the future of food through the invitation-only networking event "TOKYO FOOD MEETUP," attended by a wide range of food-related personnel including food manufacturers, distributors, restaurants, and chefs.

• 

  Promotion of International Collaboration

  We conduct exchange events with overseas incubators and companies that have already expanded internationally, supporting companies aiming for global expansion by sharing the latest information and providing know-how.

3.Past Collaborations in the Nihonbashi and Yaesu Area

• 

  Food Tech x famed Nihonbashi restaurants

  At the "SAKURA FES NIHONBASHI" event in 2022, we sold the "Connected Future Bento," a collaborative effort between a celebrated Nihonbashi restaurant and a pioneering foodtech company. We have supported the resolution of business challenges by developing recipes using alternative ingredients with a lower environmental impact and gaining consumer awareness.

  Collaborating companies: Gryllus, Inc., greenase, Green Culture, Janoichi Honten, Nihonbashi Yukari, Takashimaya, Bistro Sablier

  Implementation period: April 2022

• 

  Nihonbashi × Food Waste Reduction

  As part of our efforts to reduce household food waste, we sold lunch boxes at COREDO Muromachi Kadochi using the "Too Good to Waste! (TM)" recipes provided by Ajinomoto Co., Inc., creating an opportunity for consumers to enjoy recipes that reduce food waste.

  Collaborating companies: Earth hacks Co., Ltd., Ajinomoto Co., Ltd., Food Society Nihonbashi, Chikaba Kitchen Tokyo Yaesu

  Implementation period: October 2023

• 

  Allergy Management System × Nihonbashi/Yaesu Restaurants

  We released the beta version of "CAN EAT MAP," which allows searching for allergy information on restaurant menus by area. The goal is to create an environment where individuals with various dietary restrictions, including food allergies and vegetarian preferences, can enjoy dining out with peace of mind. In addition, the CANEAT company's services have been implemented since 2024 in "HOTEL THE MITSUI KYOTO" and "Halekulani Okinawa," operated by the Mitsui Fudosan Group.

  Collaborating companies: Rice ball stand ANDON, CANEAT Co., Ltd., Shokunokai Nihonbashi, Chikaba Kitchen Tokyo Yaesu

  Implementation period: From November 2023

• 

  Support for Urban Implementation of Next-Generation Ingredients

  We realized student-generated ideas on the popularization of plant-based food from the "Earth hacks Decabo Challenge 2023" business contest. Under the supervision of the popular restaurant "Shoku no Kai Nihonbashi," we sold plant-based lunch boxes and sweets, promoting the social penetration of "next-generation ingredients" that contribute to solving social issues.

  Collaborating companies: Earth hacks Co., Ltd., ADEKA Co., Ltd., Glico Nutritional Foods Co., Ltd., Kokubu Group Headquarters Co., Ltd., Shokunokai Nihonbashi, Dietz Food Planning Co., Ltd.

  Implementation period: February 2022