PROJECT
3 Previous &mog
We are working to create innovation in the food industry by promoting urban implementation of various products, technologies, and services in collaboration with partner companies such as restaurants and trading companies in the Nihonbashi and Yaesu areas. The following are examples of major collaborations that have been undertaken with &mog partners to date.
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Allergy Management System × Nihonbashi/Yaesu Restaurants
We released the beta version of “CAN EAT MAP,” which allows searching for allergy information on restaurant menus by area. The goal is to create an environment where individuals with various dietary restrictions, including food allergies and vegetarian preferences, can enjoy dining out with peace of mind. In addition, the CANEAT company’s services have been implemented since 2024 in “HOTEL THE MITSUI KYOTO” and “Halekulani Okinawa,” operated by the Mitsui Fudosan Group.
- Collaborating companies:
- Rice ball stand ANDON, CANEAT Co., Ltd., Shokunokai Nihonbashi, Chikaba Kitchen Tokyo Yaesu
- Implementation period:
- From November 2023
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Support for Urban Implementation of Next-Generation Ingredients
We realized student-generated ideas on the popularization of plant-based food from the “Earth hacks Decabo Challenge 2023” business contest. Under the supervision of the popular restaurant “Shoku no Kai Nihonbashi,” we sold plant-based lunch boxes and sweets, promoting the social penetration of “next-generation ingredients” that contribute to solving social issues.
- Collaborating companies:
- Earth hacks Co., Ltd., ADEKA Co., Ltd., Glico Nutritional Foods Co., Ltd., Kokubu Group Headquarters Co., Ltd., Shokunokai Nihonbashi, Dietz Food Planning Co., Ltd.
- Implementation period:
- February 2022
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Food Tech x famed Nihonbashi restaurants
At the “SAKURA FES NIHONBASHI” event in 2022, we sold the “Connected Future Bento,” a collaborative effort between a celebrated Nihonbashi restaurant and a pioneering foodtech company. We have supported the resolution of business challenges by developing recipes using alternative ingredients with a lower environmental impact and gaining consumer awareness.
- Collaborating companies:
- Gryllus, Inc., greenase, Green Culture, Janoichi Honten, Nihonbashi Yukari, Takashimaya, Bistro Sablier
- Implementation period:
- April 2022
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Nihonbashi × Food Waste Reduction
As part of our efforts to reduce household food waste, we sold lunch boxes at COREDO Muromachi Kadochi using the “Too Good to Waste! (TM)” recipes provided by Ajinomoto Co., Inc., creating an opportunity for consumers to enjoy recipes that reduce food waste.
- Collaborating companies:
- Earth hacks Co., Ltd., Ajinomoto Co., Ltd., Food Society Nihonbashi, Chikaba Kitchen Tokyo Yaesu
- Implementation period:
- October 2023
