&mog will be selling cherry blossom sweets at Nihonbashi Sakura Yatai 2026.
From March 28th to 29th, 2026, we participated in the Nihonbashi Sakura Yatai 2026 event held at Ukiyo-koji/Nakadori/Fukutoku no Mori, as “Food Lab presented by &mog,” a traveling food event.
Click here for the official website of “Nihonbashi Sakura Yatai 2026”
The Nihonbashi Sakura Yatai is an annual event in Nihonbashi that celebrates the arrival of spring amidst a traditional landscape, featuring a variety of shops, including long-established stores in the Nihonbashi area.
At “Food Lab presented by &mog,” a new project called “Choose your impact” using food tech ingredients will be selling crepes, as well as dango (rice dumplings) and drinks with cherry blossom and spring-like themes.
The event saw its largest ever attendance, and the venue was bustling with visitors strolling around with food and drinks in hand under the spring sunshine.
At the booth, we offered a variety of items, including the new “Choose your impact” crepe “Mirai of gastronomy crepe,” the “Bunmei Kaika Sakura Parfait” which evokes the history of Nihonbashi with a seasonal touch , the adorable “Sakura An Hanami Dango,” and refreshing “Sakura Soda” and “Sakura Black Tea.” A wide range of customers stopped by our booth , and we could see the high level of interest in food tech ingredients in particular.
Choose your impact: That one bite will change the world.
“Choose your impact” is an experiential project where customers can choose crepe toppings from a variety of food tech ingredients, allowing them to enjoy delicious combinations while also contributing to solving social issues.
We offer a total of eight types of food tech products, including ice cream made from rice, fair trade chocolate, biscuits made from unused vegetables, and food products using soy meat. Each product is tagged with hashtags such as “#fairtrade” and “#healthymeat,” making it easy for consumers to intuitively choose products that address social issues that might otherwise seem difficult to understand and to relate to their own lives.
Foodtech ingredients used
・kinish “Rice creamary” # Dairy and egg free
・Foods Cacao “Broken Chocolate” #FairTrade
・Fit & Recovery “Ultra-fine grain brown rice flour”
・Fuji Essential Oils “Soy Lebour” #Delicious plant-based
・Green Ace “Unused Vegetable Cookies” #Upcycling
・ASTRA FOOD JAPAN / Onion Gururiko #Concentrated Aroma
・Deats “Deats Mentaiko” #Purine-free
Fuji Seiyu “Soy Meat” #HealthyMeat
Menu (partial list)
A crepe where you can choose your own toppings. You can choose from a total of eight types of food tech ingredients, including rice-based ice cream, fair trade chocolate, biscuits made from unused vegetables, and ingredients made with soy meat.
With its chewy texture and the fragrant aroma of cherry blossom bean paste, this is the perfect treat for a spring stroll.
A gorgeous dessert that blends the history and modernity of Nihonbashi.
A spring tea with the scent of cherry blossoms.
A refreshing drink with a fizzy, effervescent carbonation and a delightful cherry blossom flavor.
At “&mog Food Lab,” we support the process of turning ideas into reality through prototyping and development in the kitchen on the 4th floor, and by holding tasting events and providing practical service in the dining area on the 1st floor. It serves as a place for real-world interaction with local residents and visitors, and we are working to create opportunities for products refined at &mog Food Lab to be widely evaluated by the general public.
Mitsui Fudosan will continue to use this facility as a base to consistently support the creation and implementation of food-related projects, and to promote initiatives that connect the city and its people.
If you are interested in test marketing products, implementing them in the city, or the &mog Food Lab, utilizing the Nihonbashi area and Mitsui Fudosan’s assets, please contact us via the inquiry form on our official website.
