[From website inquiries to sales in Nihonbashi] “Moyatto Senbei” from the Mama Support Project will be selling at the Japanese Sake Festival event

&mog provides business development support to players developing food products and services through the development of the Nihonbashi area.

Moyatt Senbei, a product of the Mom Support Project, was sold at the Nihonbashi Otsumami Market at the Fukutoku Forest Sake Festival morinomi7, held on Saturday, November 9th.

The Mama Support Project promotes employment for child-rearing generations (moms) across the country, and this “Moyatt Senbei” was born after more moms than expected shared their frustrations on social media.

While the product has been sold at pop-ups in some convenience stores and commercial facilities, the company wanted to increase awareness even further, so they contacted the &mog website and decided to exhibit at the event in Nihonbashi.

On the day, locals, from young people to families, enjoyed the “Moyatt Senbei” with sake, making it an event that helped raise awareness of the product.

&mog offers a variety of business development support in addition to marketing opportunities that utilize contact points with consumers, including commercial facilities operated by Mitsui Fudosan, so if you are a food player experiencing difficulties with business development, please contact us using the inquiry form.