vol.3 [Mitsui Fudosan x Food Reformers] Food innovations” from the end of the Edo period to the Meiji period: Gen Z food culture researchers unravel the history and consider future food issues.

&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! “In the history of Japanese food, the biggest change occurred from the late Edo period to the early Meiji period. With the end of national isolation and the introduction of Western cuisine, everyday food changed dramatically. I opened this restaurant five years ago because I wanted to recreate what people were eating at that time.”says Aya Ai Osanai, a food culture researcher. While a student at Keio University’s Faculty of Policy Studies, she established the restaurant “Shoku no Ai Nihonbashi” in […]

vol.2 [Mitsui Fudosan x Food Reformers] Thinking about urban development in Nihonbashi Why is Mitsui Fudosan now taking on the challenge of creating a city with the theme of “food”?

&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! Nihonbashi, an open-minded and enterprising city Mitsui Fudosan, which has been involved in the revitalization of Nihonbashi, is taking on a new stage of urban development with food as the theme. This is an attempt to revitalize the city through support for the food industry. The idea was finally put into motion in 2024. Katsuhisa Nanao, director of the Nihonbashi Urban Development Promotion Department, will lead the project. I have been working in Nihonbashi for 33 years. He has deep connections […]

vol.1 [Earth hacks x Mitsui Fudosan] “Decabo Food Marche” with the theme of decarbonization will be held at Coredo Muromachi Nakadori!

“Decarbonization” has become a term we have heard a lot lately. This is a global effort to reduce greenhouse gas emissions and minimize the damage caused by global warming. Japan currently emits more than 1.2 billion tons of greenhouse gases annually, but the goal is to reduce this to virtually zero by 2050, which requires changes in the lifestyles of each and every citizen. ing.
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