&mog KINGDOM
vol.13 Supporting families with children with daily dinner specials and a take-out station. Strengthening menu and new product development based at ” &mog Food Lab ” [Mitsui Fudosan x Matilda]
Combining online and offline Developing a new style of ready-meal service that connects families with children with society Mitsui Fudosan’s first food development center, &mog Matilda Inc., which is located in the Food Lab , is a startup company that supports families raising children in the food field , with the mission of “creating a society where children can be innocent .” The company offers a new style of ready-meal service where you can order and pay online for a homemade dinner, which you then pick up at a “station” near your home. There are currently around 30 stations, mainly in the Tokyo Bay area, and they say that 3,500 to 4,000 meals are served per day . This time, we interviewed Matilda’s co-founder, Yuzuki Fukuzawa, about the business concept, detailed service content, and ” &mog We spoke to them about their goals for moving into Food Lab . The company launched its service in May 2021. The impetus for commercializing the […]
Vol.12 The second “Tokyo Food Meetup Global” is being held. The keyword for globalizing food is “clustering” [Mitsui Fudosan]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the food of the future in the city.” Mitsui Fudosan is working with food-related partner companies to carry out various activities to create new innovations. &mog Kingdom introduces monthly events and the latest news about the project. We will report on new food trends starting from Nihonbashi! On Monday, April 28, 2025, the second Tokyo Food Meetup Global was held at the Innovation Field on the 5th floor of Yaesu, Tokyo Midtown. 62 people participated on this day, including representatives from companies aiming to expand overseas in the food industry and companies that support them. The moderator was Hirotaka Tanaka, CEO of UnlocX Co., Ltd., and two panel discussions were held, focusing on the latest efforts of Tokyo Food Meetup Global and &mog by Mitsui Fudosan, and the […]
Vol.11 Inheriting tradition and creating the future, &mog by Mistui Fudosan resonates with us. Creating and disseminating the luxurious experience of premium non-alcoholic beverages from Nihonbashi [Mitsui Fudosan x COLDRAW]
Aiming to create a new food culture with non-alcoholic drinks, driven by the trend of “Soba Curious” The COLDRAW Nihonbashi Extraction Plant opened in February this year inside &mog Food Lab, Mitsui Fudosan’s first food research and development support facility. COLDRAW Inc., which operates the plant, is a startup company that develops and provides premium non-alcoholic beverages with fresh and deep flavors by extracting multiple plant materials such as tea leaves and herbs using its own low-temperature decompression technology. We spoke to Maeda Yuzu and Nishimura Asuka, who work in beverage development at the company, about the company’s business activities and the purpose of establishing a base at &mog Food Lab. First, Maeda mentioned the word “sober curious” as the background to the decision to commercialize the business. This is a portmanteau of “sober” and “curious,” and refers to a lifestyle and value system in which people who are able to drink alcohol choose not to drink, or only drink […]
Vol.10 One year has passed since the project started in spring 2024. The past and future of “&mog by Mitsui Fudosan” as it enters its second year [Mitsui Fudosan]
“&mog by Mitsui Fudosan” is a one-stop platform that supports food business development from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the future of food in the city.” Mitsui Fudosan is working with partner companies involved in food to carry out various activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We report on new food trends starting from Nihonbashi! It has been exactly one year since the launch of “&mog by Mitsui Fudosan,” a platform aimed at creating food businesses, in March 2024. We have introduced various initiatives in this series, but this time we spoke with Nobutaka Yoshida, who has been promoting the project, about its results and future challenges. “Looking back on it, I realized that it perfectly matches the vision I had a year ago. Being the first year, we had two major goals. One was to raise awareness […]
vol.9 A restaurant that functions as a collaborative community base in the life science field that is advancing in Nihonbashi in addition to business co-creation through food [Mitsui Fudosan ✕ LINK-J]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations.“&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As the life science field is attracting worldwide attention, Mitsui Fudosan aims to create a food industry through “&mog by Mitsui Fudosan”, and in the same way, we are promoting the creation of industry in the life science field and creating innovation. Contributing to As part of this effort, we launched “LINK-J” in 2016. This is a general incorporated association that was established with the involvement of academia and industry as a platform for people and information exchange for people engaged in […]
vol.8 “Food game changers” gather in Nihonbashi! Japan’s largest food tech conference “SKS JAPAN2024” event report [Mitsui Fudosan ✕ UnlocX]
&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started in Nihonbashi this spring, is “Future food grown in the city.” Mitsui Fudosan is working with partner companies related to food to carry out a variety of activities to create new innovations. “&mog Kingdom” introduces monthly project events and the latest news. We will report on the new food trends starting in Nihonbashi! As a food business creation project“&mog by Mitsui Fudosan” will also be on stage!Thinking about co-creation that is possible only in different industries Japan’s largest food tech conference “SKS JAPAN2024” was held in Nihonbashi, Tokyo for three days from October 24th (Thursday) to 26th (Saturday). This year, the 7th time, there were 44 sessions with approximately 100 speakers from Japan and abroad, covering a wide range of themes. The first day will start with an overview of trends and overviews of […]
