vol.17 As a first step to support promising food players aiming to expand overseas, &mog by Mitsui Fudosan Exhibiting at CES, the world’s largest technology trade fair！

&mog by Mitsui Fudosan is a platform that aims to create food businesses by providing one-stop support from concept design to urban implementation . Based in Nihonbashi, Tokyo, the platform works to create new food innovations, and in the future will also be fully committed to supporting overseas expansion. So, what kind of support system is specifically planned? We spoke to Nobutaka Yoshida, who is promoting the &mog project at Mitsui Fudosan. First, Yoshida explains the background to his decision to work on supporting overseas expansion: “Until now , we’ve developed products based on concepts born on a desk , and have carried out the process of test marketing and implementing them in cities within Japan. However , we also feel there is a need for overseas expansion , and there are cases where companies want to expand overseas after gaining a certain level of recognition domestically , or players who believe that overseas markets are more suitable . In […]

vol.16 “ &mog Bar – A Night of Talking About the Future, Connecting with Food ” will be held. What is Kagome’s health service business, which aims to solve social issues through food? [Mitsui Fudosan x Kagome ]

Second ” &mog Bar ” was held on Tuesday, August 19, 2025, at the dining bar “Genomic Giraffe” in Nihonbashi, Tokyo. This time, special guest was Takahiro Yuchi of Kagome Co., Ltd. , who spoke about the key points for creating new businesses and innovation , including health services, drawing on his own experiences. Around 20 people, including players in the food business, startups, and those interested in innovation, gathered at the venue and enjoyed food and drinks while deepening their connections. First, let’s introduce Kagome and Yuchi. Kagome is a food manufacturer founded in 1899 by Aichi Prefecture farmer Ichitaro Kanie. The company offers a wide range of products, including beverages and foods made from vegetables and fruits, as well as seasonings, fresh vegetables, commercial products , and mail-order products . Since 2016 , the company has adopted the vision of “From a tomato company to a vegetable company,” and is actively engaged in health service businesses aimed at […]

vol.15 Connecting traditional craft tableware with restaurants through subscriptions. Spreading a new relationship between food and tableware from Nihonbashi [Mitsui Fudosan ✕ CRAFTAL]

I want to contribute to the preservation of traditional industries by expanding opportunities for using crafts. CRAFTAL is a subscription service that rents out Japanese tableware made by potters and ceramic artists from all over Japan to restaurants and other businesses for a fixed fee . Established in 2019 as a new platform connecting traditional craft makers with the restaurants that use the tableware, the service has a gallery in the Nihonbashi area, which has developed as a wholesale district . The biggest feature is that you can easily rent Japanese tableware carefully selected by professional stylists to match the restaurant’s concept and cuisine. You can rent for as little as one month, and if you like the tableware, you can continue to use it or purchase it. Currently, the service is being used in about 80 Japanese restaurants in Tokyo, including one-star Michelin restaurants . These achievements were recognized, and the company won the & mog Award at the […]

vol.14 Research and development at &mog Food Lab is a driving force behind new business development. Taking on the challenge of creating a new food culture based in Nihonbashi, the “ holy land of food culture ” [Mitsui Fudosan x Food Club]

Centered around “ &mog Food Lab ” Co-creation with other companies is also happening one after another Shoku no Kai Nihonbashi is a restaurant located in Muromachi, Nihonbashi. Its theme is the period from the end of the Edo period to the Meiji period, when food changed the most in the history of Japanese food culture. At lunchtime, they serve Western cuisine , which was born as Japanese cuisine during the Meiji period, and at dinnertime, they serve the finest home cooking from that time. The store is run by Shokunokai Co., Ltd., a startup founded in 2019 by Osanai Ayae , a food culture researcher. In February of this year, the company moved into &mog Food Lab, Mitsui Fudosan’s first food research and development support facility, which opened in Nihonbashi . Here, the company is steadily expanding the scope of its business, supporting product development for food manufacturers , promoting gastronomy tourism in collaboration with the government , and […]

vol.13 Supporting families with children with daily dinner specials and a take-out station. Strengthening menu and new product development based at ” &mog Food Lab ” [Mitsui Fudosan x Matilda]

Combining online and offline Developing a new style of ready-meal service that connects families with children with society Mitsui Fudosan’s first food development center, &mog　Matilda Inc., which is located in the Food Lab , is a startup company that supports families raising children in the food field , with the mission of “creating a society where children can be innocent .” The company offers a new style of ready-meal service where you can order and pay online for a homemade dinner, which you then pick up at a “station” near your home. There are currently around 30 stations, mainly in the Tokyo Bay area, and they say that 3,500 to 4,000 meals are served per day . This time, we interviewed Matilda’s co-founder, Yuzuki Fukuzawa, about the business concept, detailed service content, and ” &mog　We spoke to them about their goals for moving into Food Lab . The company launched its service in May 2021. The impetus for commercializing the […]

Vol.12 The second “Tokyo Food Meetup Global” is being held. The keyword for globalizing food is “clustering” [Mitsui Fudosan]

&mog by Mitsui Fudosan is a one-stop platform that supports food business development, from concept design to urban implementation. The keyword for this project, which started this spring in Nihonbashi, is “cultivating the food of the future in the city.” Mitsui Fudosan is working with food-related partner companies to carry out various activities to create new innovations. &mog Kingdom introduces monthly events and the latest news about the project. We will report on new food trends starting from Nihonbashi! On Monday, April 28, 2025, the second Tokyo Food Meetup Global was held at the Innovation Field on the 5th floor of Yaesu, Tokyo Midtown. 62 people participated on this day, including representatives from companies aiming to expand overseas in the food industry and companies that support them. The moderator was Hirotaka Tanaka, CEO of UnlocX Co., Ltd., and two panel discussions were held, focusing on the latest efforts of Tokyo Food Meetup Global and &mog by Mitsui Fudosan, and the […]
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