“We sold a drink to commemorate the 100th anniversary of the Nihonbashi Restaurant and Food Industry Association . &mog Food Lab pioneered a new type of non-alcoholic drink .”
&mog Food Lab, developed and operated by Mitsui Fudosan, supports the development of menus and services together with business operators who are responsible for the future of food.
mog collaboration booth” at the “Nihonbashi Food and Beverage Association 100th Anniversary – Walking with the City of Nihonbashi for the Next 100 Years” event held at Nihonbashi Mitsukoshi Main Store .
To celebrate the 100th anniversary of the Nihonbashi Beverage Association, this event was held with the cooperation of COLDRAW, who sold 100th anniversary premium drinks. In addition, with the cooperation of mitaseru , a carefully selected gourmet mail-order service , we offered a variety of flavors from famous Nihonbashi restaurants.
The non-alcoholic drinks, which were created to match the flavors of this long-established Nihonbashi restaurant, were enjoyed by many customers.
Because it is non-alcoholic, it is easy for people who want to avoid alcohol or who just want to enjoy a drink to pick it up, and its “newness” and “casualness” have resonated with many people.
The “Kinmokusei Sen” was particularly well-received for its unique fermented flavor, sourness, and lingering aftertaste, with many comments such as “It’s a taste I’ve never had before” and “A new fusion of Japanese taste and drink.” The Shiso Ume Black Tea and Yuzu Ka Matcha were also highly praised for their autumnal aromas and the Japanese elements that make you want to experience them in the season.
Utilizing the shared kitchen facilities of &mog Food Lab, we have established a joint development and prototyping system with restaurants. Recipes are designed with the flavors of Nihonbashi’s long-established restaurants and the history of the area in mind.
Date and time: Wednesday, October 29th, 2025 – Tuesday, November 4th, 2025
Location: Nihonbashi Mitsukoshi Main Store, B1F Food Collection &mog collaboration booth
{Products for sale}
◯ Drinks
・ Shiso plum black tea ¥800
・ Kinmokusei tea ¥800
・ Yuzu matcha ¥800
・ Awakan (bottle) ¥1500
・ Rose (bottle) ¥1500
◯ Food
・ Nihonbashi Iseju Beef stew made by a sukiyaki restaurant ¥3,456
・ Nihonbashi Dashiba Hanare Sea bream rice cooked in dashi ¥1,620
・ La Paix 100% Wagyu beef hamburger steak with special red wine sauce ¥2,970
・ Nihonbashi Yukari Pork miso soup with lots of ingredients ¥1,458
*All prices include tax.
Nihonbashi Mitsukoshi Main Store Food Event Schedule:
https://www.mistore.jp/store/nihombashi/shops/foods/mitsukoshigourmet/event_calendar.html
& mog Food Lab supports the process of turning ideas into reality through prototyping and development in the KITCHEN on the fourth floor, and tasting events and practical serving in the DINING on the first floor. As a place for real contact with local residents and visitors, we are working to create opportunities for products refined at &mog Food Lab to be widely appreciated by the general public. Going forward, Mitsui Fudosan will continue to use this facility as a base to consistently support the creation and implementation of food, and advance efforts to connect the city and its people.
