{"id":986,"date":"2025-03-11T10:42:56","date_gmt":"2025-03-11T01:42:56","guid":{"rendered":"https:\/\/www.and-mog.com\/?post_type=magazine&#038;p=986"},"modified":"2025-03-11T10:42:57","modified_gmt":"2025-03-11T01:42:57","slug":"magazine-20241101","status":"publish","type":"magazine","link":"https:\/\/www.and-mog.com\/en\/magazine\/magazine-20241101\/","title":{"rendered":"[Test Marketing Support] Aim Services sells plant-based ramen!"},"content":{"rendered":"\n<p>&amp;mog provides business development support to players who develop food products and services through urban development in Nihonbashi.<\/p>\n\n\n\n<p>Aim Service Co., Ltd., which operates a school lunch business, will open a pop-up store for &#8220;TENPLANT,&#8221; a plant-based ramen that uses only plant-derived raw materials and ingredients, in Shimokitazawa for a limited time from November 1st to 8th, 2024.<\/p>\n\n\n\n<p>This pop-up store sells two types of ramen: \u2460 Italian Tomato Ramen and \u2461 Dandan Noodles. The Italian Tomato Ramen is topped with colorful ingredients containing 10 ingredients that are said to be good for the skin. Although it is a plant-based ramen that uses only plant-derived raw materials and ingredients, it is a bowl that pursues deliciousness in terms of taste, aroma, and texture by sprinkling truffle oil on the tomato-based soup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.and-mog.com\/assets\/data\/magazine_2411_02-1024x578.jpg\" alt=\"\" class=\"wp-image-983\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In fact, the idea to sell Italian Tomato Ramen in a pop-up store came from an exhibition on next-generation foods at the &#8220;Tokyo Food Meetup&#8221; held by &amp;mog in Nihonbashi. At the event, Aim Services offered two types of ramen, Italian Tomato Ramen and Basil Ramen, which they were developing, and after conducting tastings and surveys with a wide range of people, from restaurant owners to Generation Z, the decision was made to sell Italian Tomato Ramen in a pop-up store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.and-mog.com\/assets\/data\/magazine_2411_03-1024x578.jpg\" alt=\"\" class=\"wp-image-984\"\/><\/figure>\n\n\n\n<p>We believe that using Tokyo Food Meetup as a test marketing opportunity, one step before selling to consumers, led to supporting business development.<\/p>\n\n\n\n<p>&amp;mog also offers test marketing opportunities other than exhibitions, so please contact us using the inquiry form.<\/p>\n\n\n\n<p>A report on Tokyo Food Meetup, where the exhibition was held, can be found below.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.and-mog.com\/assets\/data\/07_mog\u30ec\u30db\u309a\u30fc\u30c8\uff0820240729_Tokyo-Food-Meetup\u7de8\uff09_SX.pdf\">07_mogReport\uff0820240729_Tokyo-Food-Meetup\uff09_SX.pdf<\/a><\/p>\n","protected":false},"featured_media":982,"template":"","magazine_cat":[],"class_list":["post-986","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","en-AU"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/magazine\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/types\/magazine"}],"version-history":[{"count":1,"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/magazine\/986\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/magazine\/986\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"magazine_cat","embeddable":true,"href":"https:\/\/www.and-mog.com\/wp-json\/wp\/v2\/magazine_cat?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}